There are two crucial aspects to crisis communications:

1. Disseminating information quickly and accurately to those immediately effected by the emergency
2. Coordinating and monitoring communications before, during and after the crisis. BroadBlast’s SWN Alert Service is the ideal service for ensuring an efficient, reliable, and documented system for managing crisis communications.

In the event of a security threat, it is not merely sufficient to send out messages to first responders or key personnel. Educational Institutions must be able to communicate to key internal staff immediately. They must also be able to track and document that everyone who needs to be notified has been reached.

In the event of an emergency, the ability to mobilize and coordinate the efforts of first responders, school officials, staff, students, and parents is crucial to public safety and continuity of operations.  BroadBlast’s SWN Alert Service is a vital part of Continuity of Operations (COOP) planning for ensuring efficient, reliable, and documented coordination, as well as maintaining continuity of operations.

When a school is faced with needing to alert thousands of a critical situation, the BroadBlast’s SWN platform can do this easily and in minutes. Proactive communication to parents is crucial in developing relationships and fostering trust. Keep parents informed of any unfolding situation immediately. Give instructions to students faculty staff and parents instantaneously. Keeping people informed in these situations relieves stress, miscommunication while building trust and giving directions.